More news today on the Microsoft-Wikipedia fiasco – ‘Idea of Paid Entries Roils Wikipedia’ by Brian Bergstein, AP Technology Writer.

Good article with valid points of contention on the issue of ‘corporate meddling’ on Wikipedia. This, along with his first article - ‘Microsoft offers cash for Wikipedia edit’, is useful reading for companies that are thinking about editing Wikipedia entries.

But that’s not all. Emerging from the messy brawl, is a new kid on the 2.0 block – Helium.com – a Wikipedia-esque site that allows anyone (and we’re really talking about companies) to post information about themselves.
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Business 2.0 writer Owen Thomas interviewed Josh Pickus, CEO of SupportSoft via Instant Messenger yesterday. And the (edited) transcript became the form and substance of his post on the Business 2.0 Blog.

Nice. I love it.

No elaborate set-up; no need for travel; no band of message-crafters hunched over the computer churning out the CEO’s message.

Just a simple, compelling conversation between journalist and CEO; shared with the rest of the world.

Quick, honest and engaging.

Now THAT is the ‘2.0′ way.

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Some events worth attending in the first quarter of this year:

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Getting Started on PR 2.0
This entry is dedicated to fellow PR professionals who sit in the threshold of calendar years religiously drawing up ambitious lists to gain self-enlightenment, achieve world domination and please impossible clients/stakeholders (in that order of difficulty).

If you’ve been absorbed in thoughts and talk on ‘new media’ and are just raring to get started in the new year, here are three possible additions to your list of New Year resolutions:

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