If you manage a PR agency team responsible for constant engagement and follow-ups with journalists and bloggers, you will definitely want to watch out for Highrise – a shared contact manager that, according to creators 37signals, “helps you keep track of who you talk to, what was said, and what to do next… …Highrise helps you collaborate on people. You can use it alone or with your co-workers. You can think of it as a company-wide, web-based, shared address book with a few twists.”

Brilliant!

While this concept is not exactly ground-breaking, the problem is - past attempts at building this (either professionally or in-house) has never won much favour. Execution is everything, and, in this case, 37signals has the right track record to get us excited over this productivity and collaboration tool.

The company blog offers a preview of Highrise; and you can sign up here for upcoming product news.

This is going to be good.

Update: Highrise is finally released. Go straight to the tour here. For quick insights into some potential user-issues, have a look at the comments following the blog post announcing its launch. But despite concerns on issues over the limited-features and upgrade cost, this is well worth considering.

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