Comments on: Conferences and the Invisible Crowd http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/ Mapping the PR 2.0 Universe Wed, 20 Aug 2008 08:18:58 +0000 http://wordpress.org/?v=2.3.1 By: Melvin Yuan http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-39 Melvin Yuan Sat, 31 Mar 2007 08:36:22 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-39 Thanks Jason. Yes, I don't think anything beats the face-to-face, real-world meetings. And just as companies hire freelancers to extend their presence at events, events employ technology and "the crowds" to extend their presences everywhere else. Thanks for dropping by. Let's keep in touch. Thanks Jason.

Yes, I don’t think anything beats the face-to-face, real-world meetings. And just as companies hire freelancers to extend their presence at events, events employ technology and “the crowds” to extend their presences everywhere else.

Thanks for dropping by. Let’s keep in touch.

]]> By: Jason http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-36 Jason Sat, 31 Mar 2007 04:41:33 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-36 Nice post, just wanted to add that companies are seeing a greater need to attend conferences and gather contacts instead of just reading blog posts and looking at pictures, they sometimes hire freelancers or someone they know in the country of the exhibition to represent them at exhibitions , this is a growing trend that I see happening as companies want to be more involved in exhibitions. Nice post, just wanted to add that companies are seeing a greater need to attend conferences and gather contacts instead of just reading blog posts and looking at pictures, they sometimes hire freelancers or someone they know in the country of the exhibition to represent them at exhibitions , this is a growing trend that I see happening as companies want to be more involved in exhibitions.

]]> By: melvinyuan http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-23 melvinyuan Fri, 23 Mar 2007 18:48:14 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-23 Thanks Wilson. And thanks for that idea! I was thinking of exactly the same thing just two nights ago, while at an event where we were blogging and commenting on the activities live! In fact, at this moment, I'm working on a little experiment that I shall call The Community Press Release. This is for an event that I'm helping put together in Singapore tomorrow (or rather 7 hours away). Will put up a post on it shortly. Thanks Wilson.

And thanks for that idea! I was thinking of exactly the same thing just two nights ago, while at an event where we were blogging and commenting on the activities live!

In fact, at this moment, I’m working on a little experiment that I shall call The Community Press Release. This is for an event that I’m helping put together in Singapore tomorrow (or rather 7 hours away).

Will put up a post on it shortly.

]]> By: Wilson http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-21 Wilson Thu, 22 Mar 2007 19:05:20 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-21 Great post. Another idea for the event organizers: Create a landing page to aggregate all mainstream media and blog coverage of the event. Simple, ease, effective, IMHO. Great post. Another idea for the event organizers: Create a landing page to aggregate all mainstream media and blog coverage of the event. Simple, ease, effective, IMHO.

]]> By: Paddy Tan http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-20 Paddy Tan Thu, 22 Mar 2007 13:01:40 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-20 Virtual will be the next best thing of being there. When Steve Jobs shown its Apple iPhone live, we on the other end of the planet quickly try to find as much information as possible on the net. Where many others start to post whatever they can gather during/in the event up the net. And we continue to study all these information and analyze them communicating with others over msn, skype here from Singapore. And by tomorrow morning, some contacts start running their first prototype for the skins and have it ready on the table by afternoon. Within 6 hours of the announcement flat. The world is definitely flattened. Paddy BAK2u.com Virtual will be the next best thing of being there.

When Steve Jobs shown its Apple iPhone live, we on the other end of the planet quickly try to find as much information as possible on the net. Where many others start to post whatever they can gather during/in the event up the net.

And we continue to study all these information and analyze them communicating with others over msn, skype here from Singapore. And by tomorrow morning, some contacts start running their first prototype for the skins and have it ready on the table by afternoon. Within 6 hours of the announcement flat.

The world is definitely flattened.

Paddy
BAK2u.com

]]> By: melvinyuan http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-18 melvinyuan Mon, 19 Mar 2007 05:19:32 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-18 <u><strong>Practical Tip #1:</strong></u> Rohit Bhargava, in his post on "<a rel="nofollow" title="5 Brilliant Marketing Ideas from SxSW" target="_blank" href="http://rohitbhargava.typepad.com/weblog/2007/03/5_brilliant_mar.html" rel="nofollow">5 Brilliant Marketing Ideas from SxSW</a>", has this very practical advice: <strong>Use the tag as the tagline. </strong> He observes that at SXSW 2007, "everywhere you look there are signs posted telling you what tag (identifier word or series of words) to use when posting content to social networks, uploading images online, or blogging. The tags add order to the vast amounts of content that are being created as a result of this event." Practical Tip #1:

Rohit Bhargava, in his post on “5 Brilliant Marketing Ideas from SxSW“, has this very practical advice: Use the tag as the tagline.

He observes that at SXSW 2007, “everywhere you look there are signs posted telling you what tag (identifier word or series of words) to use when posting content to social networks, uploading images online, or blogging. The tags add order to the vast amounts of content that are being created as a result of this event.”

]]> By: GregPC http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-14 GregPC Wed, 14 Mar 2007 17:40:08 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-14 Having spent a very little time in Singapore, I have reason to envy you as well - especially on those days when it's in the single digits F. . . Having spent a very little time in Singapore, I have reason to envy you as well - especially on those days when it’s in the single digits F. . .

]]> By: melvinyuan http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-13 melvinyuan Wed, 14 Mar 2007 16:40:06 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-13 Thanks Chris. I absolutely agree that it's important to seek out bloggers that are "relevant" and not simply because they are A-listers (better if both!). At the heart of PR, it's the person (customer/participant) that matters; not his status in Blogosphere. Thanks for the additional insights. Greg, I'm envious! Torn by time and distance on the other side of the world, "virtual" is the closest I got to the conference. I agree – nothing beats real-life, face-to-face interactions; nothing will for a long time. And virtual conferences won't be ready for prime time for quite a while. But until then, all I advocate is that PR folks recognize the importance and impact of the ‘virtual audience’ that they can potentially reach, and that something can be done for them too. Even if we do not elect a proactive strategy, it would be wise to understand the unseen dynamics that exist. Thanks for dropping by; and I hope to meet (in real life) at the next conference! Thanks Chris.
I absolutely agree that it’s important to seek out bloggers that are “relevant” and not simply because they are A-listers (better if both!). At the heart of PR, it’s the person (customer/participant) that matters; not his status in Blogosphere. Thanks for the additional insights.

Greg,
I’m envious! Torn by time and distance on the other side of the world, “virtual” is the closest I got to the conference.

I agree – nothing beats real-life, face-to-face interactions; nothing will for a long time. And virtual conferences won’t be ready for prime time for quite a while.

But until then, all I advocate is that PR folks recognize the importance and impact of the ‘virtual audience’ that they can potentially reach, and that something can be done for them too. Even if we do not elect a proactive strategy, it would be wise to understand the unseen dynamics that exist.

Thanks for dropping by; and I hope to meet (in real life) at the next conference!

]]> By: GregPC http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-12 GregPC Wed, 14 Mar 2007 14:43:58 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-12 I have mixed feelings about the virtual conference experience. I certainly believe that social media and create a rich and valuable virtual experience - and make ideas and content available to people who would not otherwise be exposed to them. But . . . I was fortunate enough to attend and post on <a href="http://www.ucredible.com/OTR/category/sncr/" rel="nofollow">the New Communications Forum</a> in Las Vegas last week. One of the most important elements of the event was what happened between and after the sessions. Until there's a way to replicate that, the idea of virtual conferences is not quite ready for prime time. I have mixed feelings about the virtual conference experience. I certainly believe that social media and create a rich and valuable virtual experience - and make ideas and content available to people who would not otherwise be exposed to them. But . . .

I was fortunate enough to attend and post on the New Communications Forum in Las Vegas last week. One of the most important elements of the event was what happened between and after the sessions. Until there’s a way to replicate that, the idea of virtual conferences is not quite ready for prime time.

]]> By: Chris Brogan... http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-11 Chris Brogan... Wed, 14 Mar 2007 13:22:34 +0000 http://thepr2.0universe.com/2007/03/14/conferences-and-the-invisible-crowd/#comment-11 I have an add-on to the ideas here. I think another tool PR types could use to make their presence at a conference more valuable is to actively seek out RELEVANT bloggers (relevant to your client, not A list) and give them added perks that other sit-in-the=chair delegates don't necessarily get. Wouldn't some time with a room of bloggers be valuable to getting even more connectivity between message and audience? COURT the bloggers, videobloggers, and others who are broadcasting your conference out to an audience you cant directly touch. And then ask them for links back and forth between the client's site, or wherever you need the call to action to go. Swell article! Thanks for your thoughts. I have an add-on to the ideas here. I think another tool PR types could use to make their presence at a conference more valuable is to actively seek out RELEVANT bloggers (relevant to your client, not A list) and give them added perks that other sit-in-the=chair delegates don’t necessarily get. Wouldn’t some time with a room of bloggers be valuable to getting even more connectivity between message and audience?

COURT the bloggers, videobloggers, and others who are broadcasting your conference out to an audience you cant directly touch. And then ask them for links back and forth between the client’s site, or wherever you need the call to action to go.

Swell article! Thanks for your thoughts.

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