I completely agree that blogging is / should be a team effort. And what especially responates with me is your point on the need for PR counsel for product builders and employees who have direct contact with customers etc.

The dynamics of PR is drastically different today, and the role of corporate PR folks should change in accordance. This is a case I am trying to make in my next post.

I am not so sure that many public relations professionals were formerly in the business of creating trusted relationships with customers directly. Though certainly maybe indirectly. Rather I’d say that product builders, customer service people and the people who traditionally were the first contact with customers were responsible for creating trusted relationships. I think that rather public relations professionals can advise CEO’s and those employees on down about how to develop a good dialogue that recalls some of the key strengths of a company’s brand. Blogging is rather a team effort that borrows many skills from the public relations profession, but also much from other professions.

John

I meant to respond yesterday after I read your post but ran short of time. You make some really excellent points about the role and nature of communications. It’s been interesting for me to see the evolution in thinking among friends and colleagues as they come to realize that things have fundamentally change and that the role of PR isn’t just to get a story out but to craft a story in the context of the environment where it will be told, heard and retold by others.

GPC