Comments on: The Concerted PR 2.0 Effort http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/ Mapping the PR 2.0 Universe Wed, 20 Aug 2008 08:09:12 +0000 http://wordpress.org/?v=2.3.1 By: » To: Customer Service Manager. cc: CEO; PR Dept. http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-10787 » To: Customer Service Manager. cc: CEO; PR Dept. Mon, 31 Dec 2007 02:45:09 +0000 http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-10787 [...] an earlier post this year, I proposed that PR managers should be responsible for orchestrating the concerted PR effort – [...] […] an earlier post this year, I proposed that PR managers should be responsible for orchestrating the concerted PR effort – […]

]]> By: Melvin Yuan http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-57 Melvin Yuan Wed, 11 Apr 2007 16:18:07 +0000 http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-57 Thanks Greg. I can't wait to read your coming post; and look forward to the conversation after. Melvin Thanks Greg.

I can’t wait to read your coming post; and look forward to the conversation after.

Melvin

]]> By: GregPC http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-54 GregPC Tue, 10 Apr 2007 14:17:33 +0000 http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-54 Melvin - you've done a masterful job laying out the case for 360-degrees and the role of PR. I have to give what you've written - and the associated comments and sources - some thought. Influences seems like such a one-way street that I wonder if it is the right term for what we're trying to accomplish. I'll need to post something soon. GPC Melvin - you’ve done a masterful job laying out the case for 360-degrees and the role of PR. I have to give what you’ve written - and the associated comments and sources - some thought. Influences seems like such a one-way street that I wonder if it is the right term for what we’re trying to accomplish. I’ll need to post something soon.

GPC

]]> By: Melvin Yuan http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-51 Melvin Yuan Mon, 09 Apr 2007 07:55:49 +0000 http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-51 <strong>John (Cass),</strong> Thank you for your post. It’s deeply encouraging to hear you agree that PR professionals must be given a place beyond traditional organization boundaries of influence. <strong>John (Bell),</strong> Yes, I used the name to illustrate a point, but kudos to you and Ogilvy PR for inventing and adopting it. It’s a brilliant name, and it says more about the (potential) value of PR than many essays. I suspect we face the same challenges here On one hand, we want to be accurate with the PR terms we use (or avoid). On the other hand, the common terms – like “Digital” or “New Media vs Traditional Mainstream Media” – have traces of inaccuracy in them (such as <a target="_blank" title="The Fundamental Flaw" href="http://thepr2.0universe.com/2006/12/25/the-fundamental-flaw-in-the-understanding-of-%e2%80%98new-media%e2%80%99/" rel="nofollow">this</a>). It’s a chore to keep going against the grain of common thinking and language. But I think it’s most important to challenge common (but fundamentally wrong) perceptives. When the paradigm is correct, the right thinking actions results will follow. <strong>Walter,</strong> Thanks. And good point about the relevance to reporters. It’s a useful and important reminder; and I’ve included that point as an update to my main post. John (Cass),
Thank you for your post. It’s deeply encouraging to hear you agree that PR professionals must be given a place beyond traditional organization boundaries of influence.

John (Bell),
Yes, I used the name to illustrate a point, but kudos to you and Ogilvy PR for inventing and adopting it. It’s a brilliant name, and it says more about the (potential) value of PR than many essays.

I suspect we face the same challenges here On one hand, we want to be accurate with the PR terms we use (or avoid). On the other hand, the common terms – like “Digital” or “New Media vs Traditional Mainstream Media” – have traces of inaccuracy in them (such as this). It’s a chore to keep going against the grain of common thinking and language. But I think it’s most important to challenge common (but fundamentally wrong) perceptives. When the paradigm is correct, the right thinking actions results will follow.

Walter,
Thanks. And good point about the relevance to reporters. It’s a useful and important reminder; and I’ve included that point as an update to my main post.

]]> By: Walter http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-47 Walter Sun, 08 Apr 2007 16:00:33 +0000 http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-47 Nice piece there on the new world of Influence 2.0 or how the work of PR practitioners will change in future. In fact, if you do speak to any self respecting journalist or editor, the last person that they want to get a quote from is the spokesperson (which yours truly happen to be). They want to get to where the real action is - the operators, the practitioners and the experts in their field - and not just speak to a paid suit who will always spout the most politically correct spiel! Every single employee needs to be prepared to be an ambassador and advocate in the new world of PR, and it would be interesting to see how the giants in the organisational world - MNCs, GLCs and even *gasp* public sector organisations - adapt to this new paradigm. Nice piece there on the new world of Influence 2.0 or how the work of PR practitioners will change in future. In fact, if you do speak to any self respecting journalist or editor, the last person that they want to get a quote from is the spokesperson (which yours truly happen to be). They want to get to where the real action is - the operators, the practitioners and the experts in their field - and not just speak to a paid suit who will always spout the most politically correct spiel! Every single employee needs to be prepared to be an ambassador and advocate in the new world of PR, and it would be interesting to see how the giants in the organisational world - MNCs, GLCs and even *gasp* public sector organisations - adapt to this new paradigm.

]]> By: John Bell http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-46 John Bell Sun, 08 Apr 2007 15:17:22 +0000 http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-46 I appreciate the 'shout out' although I know you were using our name to make a point. I also agree that the "digital" in 360° Digital Influence is misleading as we are focused on word of mouth and the implied relationships driving that online or offline. In as much as PR pros embrace this new, open and transparent approach to influencing people in a positive way, we deserve a seat in the C-suite. I remember hearing Harold Burson share his stories of counseling CEOs. That role went away with the addition of Comms pros inside the corporation. Then I think they all got marginalized. We have a new opportunity to offer much needed counsel when social media affects stock price and when the effectiveness of traditional marketing is going in only one direction I appreciate the ’shout out’ although I know you were using our name to make a point. I also agree that the “digital” in 360° Digital Influence is misleading as we are focused on word of mouth and the implied relationships driving that online or offline.

In as much as PR pros embrace this new, open and transparent approach to influencing people in a positive way, we deserve a seat in the C-suite. I remember hearing Harold Burson share his stories of counseling CEOs. That role went away with the addition of Comms pros inside the corporation. Then I think they all got marginalized.

We have a new opportunity to offer much needed counsel when social media affects stock price and when the effectiveness of traditional marketing is going in only one direction

]]> By: PR Communications http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-45 PR Communications Sun, 08 Apr 2007 03:38:55 +0000 http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-45 <strong>Public Relations At 360 Degrees ...</strong> Melvin Yuan writes a lucid and interesting post on the changing nature of public relations, suggesting that "the PR manager/director must take the leadership reins in preparing the company to deal with '360 degree' landscape of digital influence." ... Public Relations At 360 Degrees …

Melvin Yuan writes a lucid and interesting post on the changing nature of public relations, suggesting that “the PR manager/director must take the leadership reins in preparing the company to deal with ‘360 degree’ landscape of digital influence.” …

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