Comments on: A Manifesto for the 21st Century Public Relations Firm http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/ Mapping the PR 2.0 Universe Fri, 12 Mar 2010 21:54:04 +0000 http://wordpress.org/?v=2.3.1 By: Manisha Shahane http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-44091 Manisha Shahane Sun, 24 Aug 2008 01:49:47 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-44091 Hi there, Yes, a great read and thanks. . .I recommend that folks following this post also read Wikinomics if you haven't already. You can also check out the website that was published following the book's publication wikinomics.com. I haven't checked out the website lately. I enjoyed the book and considering how the concepts apply and in what segments and how in other segments the concepts proposed might be less applicable. One of those futuristic perspectives on what's happening with loss of control at the "center" and mass participation as a result of the evolving internet. Hi there,
Yes, a great read and thanks. . .I recommend that folks following this post also read Wikinomics if you haven’t already. You can also check out the website that was published following the book’s publication wikinomics.com. I haven’t checked out the website lately. I enjoyed the book and considering how the concepts apply and in what segments and how in other segments the concepts proposed might be less applicable. One of those futuristic perspectives on what’s happening with loss of control at the “center” and mass participation as a result of the evolving internet.

]]> By: Kim Young http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-25225 Kim Young Thu, 08 May 2008 02:04:17 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-25225 This was a fantastic article. I was one that used to work in the traditional PR environment and am now launching my own business offering web 2.0 tools across the board. It is indeed about the people, transparency and discussion and gone are the deathly fumes of one sided information and lack of discourse, indeed the information impotency of being a spectator and non agenda setter. And I love Elissa Jenkins' note. Thanks again Kim Young MA (leic) Chairman and CEO PRO TEMP PR BARBADOS This was a fantastic article. I was one that used to work in the traditional PR environment and am now launching my own business offering web 2.0 tools across the board. It is indeed about the people, transparency and discussion and gone are the deathly fumes of one sided information and lack of discourse, indeed the information impotency of being a spectator and non agenda setter.
And I love Elissa Jenkins’ note. Thanks again

Kim Young MA (leic)
Chairman and CEO
PRO TEMP PR
BARBADOS

]]> By: Jon Worth » Blog Archive » Political PR and the age of the web http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-20695 Jon Worth » Blog Archive » Political PR and the age of the web Mon, 07 Apr 2008 15:40:11 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-20695 [...] started his own agency (Diffusion PR) to try to offer specialised services in London. He cites an article by Paul Holmes as one of the sources of inspiration for the new agency, and one line of that particularly caught [...] […] started his own agency (Diffusion PR) to try to offer specialised services in London. He cites an article by Paul Holmes as one of the sources of inspiration for the new agency, and one line of that particularly caught […]

]]> By: Introducing Diffusion « Under Strict Embargo http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-20630 Introducing Diffusion « Under Strict Embargo Sun, 06 Apr 2008 23:58:38 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-20630 [...] the most important was reading back in May ’07 a now famous article by Paul Holmes entitled “A Manifesto for the 21st Century Public Relations Firm”. It was a seminal analysis of the opportunities and threats facing the PR industry from consumers [...] […] the most important was reading back in May ’07 a now famous article by Paul Holmes entitled “A Manifesto for the 21st Century Public Relations Firm”. It was a seminal analysis of the opportunities and threats facing the PR industry from consumers […]

]]> By: Public Relations 2.0 | NFi Studios http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-19809 Public Relations 2.0 | NFi Studios Tue, 01 Apr 2008 14:22:45 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-19809 [...] No doubt, the value of relationships is pretty powerful in the business community. “Fundamental honesty is merely the price of admission to the new communications channels. Companies that wish to leverage those channels fully will need to achieve true authenticity—an alignment of their marketing and corporate communications messages with the values and behaviors and culture of their organization.” That means an external communications program needs to begin with an internal communications initiative. Paul Homes full article on The 21st Century Public Relations Firm. [...] […] No doubt, the value of relationships is pretty powerful in the business community. “Fundamental honesty is merely the price of admission to the new communications channels. Companies that wish to leverage those channels fully will need to achieve true authenticity—an alignment of their marketing and corporate communications messages with the values and behaviors and culture of their organization.” That means an external communications program needs to begin with an internal communications initiative. Paul Homes full article on The 21st Century Public Relations Firm. […]

]]> By: Adapting PR to a Web 2.0 world | Valley PR Blog http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-17660 Adapting PR to a Web 2.0 world | Valley PR Blog Thu, 13 Mar 2008 00:38:54 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-17660 [...] is a very thoughtful post on the state of PR. A thought starter for the 21st century PR firm. To recap: The writer, Paul [...] […] is a very thoughtful post on the state of PR. A thought starter for the 21st century PR firm. To recap: The writer, Paul […]

]]> By: PR and Web 2.0 « mass.delirium http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-4846 PR and Web 2.0 « mass.delirium Tue, 06 Nov 2007 08:17:01 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-4846 [...] and Web 2.0 24 08 2007 Here is an excellent article on PR and social [...] […] and Web 2.0 24 08 2007 Here is an excellent article on PR and social […]

]]> By: Elissa Jenkins http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-2466 Elissa Jenkins Wed, 26 Sep 2007 04:40:27 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-2466 Perhaps it's because I'm on the cusp of Gen X and Gen Y and therefore fall into the category of someone with "youthful enthusiasm and good judgment, specialist knowledge and broad generalist perspective", but there is nothing really new in this article that I haven't heard before when I studied this area 5 years ago (Cluetrain Manifesto: The End of Business As Usual www.cluetrain.com springs to mind). I look forward to being head-hunted shortly. :) The only new thing I'm discovering is that PR professionals are now floundering to play catch up online and making extraordinary mistakes along the way that were explicity highlighted by Cluetrain as no-nos. Eg. Cluetrain Theses 38-40 38. Human communities are based on discourse—on human speech about human concerns. 39. The community of discourse is the market. 40. Companies that do not belong to a community of discourse will die. Actually, I could list all 95 points as they're incredible powerful messages. I am looking forward to Paul Holmes speaking in October at a conference I'm attending in Sydney, Australia and, while I know a lot of 'senior' consultants will perhaps learn something, I'm sure hoping I learn something new too!!! Elissa Jenkins PR & Fundraising Manager Lifeline Brisbane Perhaps it’s because I’m on the cusp of Gen X and Gen Y and therefore fall into the category of someone with “youthful enthusiasm and good judgment, specialist knowledge and broad generalist perspective”, but there is nothing really new in this article that I haven’t heard before when I studied this area 5 years ago (Cluetrain Manifesto: The End of Business As Usual www.cluetrain.com springs to mind). I look forward to being head-hunted shortly. :)

The only new thing I’m discovering is that PR professionals are now floundering to play catch up online and making extraordinary mistakes along the way that were explicity highlighted by Cluetrain as no-nos. Eg. Cluetrain Theses 38-40

38. Human communities are based on discourse—on human speech about human concerns.

39. The community of discourse is the market.

40. Companies that do not belong to a community of discourse will die.

Actually, I could list all 95 points as they’re incredible powerful messages.

I am looking forward to Paul Holmes speaking in October at a conference I’m attending in Sydney, Australia and, while I know a lot of ’senior’ consultants will perhaps learn something, I’m sure hoping I learn something new too!!!

Elissa Jenkins
PR & Fundraising Manager
Lifeline Brisbane

]]> By: Naked PR » Blog Archive » Blog Buzz on PR: 7/1/07 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-373 Naked PR » Blog Archive » Blog Buzz on PR: 7/1/07 Sun, 01 Jul 2007 16:24:27 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-373 [...] A Manifesto for the 21st Century Public Relations Firm [...] […] A Manifesto for the 21st Century Public Relations Firm […]

]]> By: Benito Castro http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-369 Benito Castro Wed, 27 Jun 2007 06:33:27 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-369 From Spain Terrific, all we have been talking about in one clear article. That´s the future, now. Gracias. From Spain

Terrific, all we have been talking about in one clear article. That´s the future, now.

Gracias.

]]>