Comments on: A Manifesto for the 21st Century Public Relations Firm http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/ Mapping the PR 2.0 Universe Wed, 20 Aug 2008 08:22:05 +0000 http://wordpress.org/?v=2.3.1 By: PR and Web 2.0 « mass.delirium http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-4846 PR and Web 2.0 « mass.delirium Tue, 06 Nov 2007 08:17:01 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-4846 [...] and Web 2.0 24 08 2007 Here is an excellent article on PR and social [...] […] and Web 2.0 24 08 2007 Here is an excellent article on PR and social […]

]]> By: Elissa Jenkins http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-2466 Elissa Jenkins Wed, 26 Sep 2007 04:40:27 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-2466 Perhaps it's because I'm on the cusp of Gen X and Gen Y and therefore fall into the category of someone with "youthful enthusiasm and good judgment, specialist knowledge and broad generalist perspective", but there is nothing really new in this article that I haven't heard before when I studied this area 5 years ago (Cluetrain Manifesto: The End of Business As Usual www.cluetrain.com springs to mind). I look forward to being head-hunted shortly. :) The only new thing I'm discovering is that PR professionals are now floundering to play catch up online and making extraordinary mistakes along the way that were explicity highlighted by Cluetrain as no-nos. Eg. Cluetrain Theses 38-40 38. Human communities are based on discourse—on human speech about human concerns. 39. The community of discourse is the market. 40. Companies that do not belong to a community of discourse will die. Actually, I could list all 95 points as they're incredible powerful messages. I am looking forward to Paul Holmes speaking in October at a conference I'm attending in Sydney, Australia and, while I know a lot of 'senior' consultants will perhaps learn something, I'm sure hoping I learn something new too!!! Elissa Jenkins PR & Fundraising Manager Lifeline Brisbane Perhaps it’s because I’m on the cusp of Gen X and Gen Y and therefore fall into the category of someone with “youthful enthusiasm and good judgment, specialist knowledge and broad generalist perspective”, but there is nothing really new in this article that I haven’t heard before when I studied this area 5 years ago (Cluetrain Manifesto: The End of Business As Usual www.cluetrain.com springs to mind). I look forward to being head-hunted shortly. :)

The only new thing I’m discovering is that PR professionals are now floundering to play catch up online and making extraordinary mistakes along the way that were explicity highlighted by Cluetrain as no-nos. Eg. Cluetrain Theses 38-40

38. Human communities are based on discourse—on human speech about human concerns.

39. The community of discourse is the market.

40. Companies that do not belong to a community of discourse will die.

Actually, I could list all 95 points as they’re incredible powerful messages.

I am looking forward to Paul Holmes speaking in October at a conference I’m attending in Sydney, Australia and, while I know a lot of ’senior’ consultants will perhaps learn something, I’m sure hoping I learn something new too!!!

Elissa Jenkins
PR & Fundraising Manager
Lifeline Brisbane

]]> By: Naked PR » Blog Archive » Blog Buzz on PR: 7/1/07 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-373 Naked PR » Blog Archive » Blog Buzz on PR: 7/1/07 Sun, 01 Jul 2007 16:24:27 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-373 [...] A Manifesto for the 21st Century Public Relations Firm [...] […] A Manifesto for the 21st Century Public Relations Firm […]

]]> By: Benito Castro http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-369 Benito Castro Wed, 27 Jun 2007 06:33:27 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-369 From Spain Terrific, all we have been talking about in one clear article. That´s the future, now. Gracias. From Spain

Terrific, all we have been talking about in one clear article. That´s the future, now.

Gracias.

]]> By: PRwave Blog » Blog Archive » PR-ul de secol XXI va fi … sau nu va fi deloc http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-365 PRwave Blog » Blog Archive » PR-ul de secol XXI va fi … sau nu va fi deloc Tue, 26 Jun 2007 12:28:02 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-365 [...] Un document foarte interesant, intitulat “Manifest pentru firma de PR a secolului 21″ a trezit interes si a creat dezbateri pe bloguri in ultimele doua saptamani. Manifestul, disponibil aici, porneste de la premisa ca PR-ul a pierdut prima revolutie a Internetului, pe care a ales sa o abordeze din perspectiva rolului sau traditional de a genera publicitate (publicity) traditionala, pe canale traditionale, pentru o categorie noua de business. Esecul, spune autorul manifestului, Paul Holmes, nu era unul extrem de grav, pentru ca majoritatea activitatilor de PR legat de mediul online s-au redus, dupa o prima explozie de strategizare, la tactica si executie. [...] […] Un document foarte interesant, intitulat “Manifest pentru firma de PR a secolului 21″ a trezit interes si a creat dezbateri pe bloguri in ultimele doua saptamani. Manifestul, disponibil aici, porneste de la premisa ca PR-ul a pierdut prima revolutie a Internetului, pe care a ales sa o abordeze din perspectiva rolului sau traditional de a genera publicitate (publicity) traditionala, pe canale traditionale, pentru o categorie noua de business. Esecul, spune autorul manifestului, Paul Holmes, nu era unul extrem de grav, pentru ca majoritatea activitatilor de PR legat de mediul online s-au redus, dupa o prima explozie de strategizare, la tactica si executie. […]

]]> By: Murphy’s Law » The future of Public Relations… http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-364 Murphy’s Law » The future of Public Relations… Mon, 25 Jun 2007 22:47:10 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-364 [...] If you haven’t already done so, can I recommend you take ten minutes to read Paul Holmes’ “Manifesto for the 21st Century PR Firm”. [Paul’s blog is here]. [...] […] If you haven’t already done so, can I recommend you take ten minutes to read Paul Holmes’ “Manifesto for the 21st Century PR Firm”. [Paul’s blog is here]. […]

]]> By: Did PR come late to the party? « Valley PR Blog http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-299 Did PR come late to the party? « Valley PR Blog Mon, 11 Jun 2007 19:57:54 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-299 [...] This is a very thoughtful post on the state of PR. A thought starter for the 21st century PR firm. To recap: The writer, Paul Holmes, analyzes the rise of online PR, and how traditional agencies were slow to adopt the Net into PR strategies. You probably know this …how even Direct Marketing had a better, if not limited, handle on ‘this internet thing’ with the ‘relationship marketing, one-to-one approach etc. Web 2.0 will change that, says Holmes. He is talking about the power of ‘conversations,’ and brand ambassadors, and user-generate content. In other words, giving up the command-and-control position we have taken for years. A decade or so ago, it was still possible for marketers (and those in the C-suite to whom they reported) to believe that their brands were defined by what they said about themselves, in their advertising and their website and even their press releases; today, they must come to terms with the fact that their brands are defined by what others say about them in private, after they have left the room. [...] […] This is a very thoughtful post on the state of PR. A thought starter for the 21st century PR firm. To recap: The writer, Paul Holmes, analyzes the rise of online PR, and how traditional agencies were slow to adopt the Net into PR strategies. You probably know this …how even Direct Marketing had a better, if not limited, handle on ‘this internet thing’ with the ‘relationship marketing, one-to-one approach etc. Web 2.0 will change that, says Holmes. He is talking about the power of ‘conversations,’ and brand ambassadors, and user-generate content. In other words, giving up the command-and-control position we have taken for years. A decade or so ago, it was still possible for marketers (and those in the C-suite to whom they reported) to believe that their brands were defined by what they said about themselves, in their advertising and their website and even their press releases; today, they must come to terms with the fact that their brands are defined by what others say about them in private, after they have left the room. […]

]]> By: 10,000 Marshmallows Daily Links 2007-06-04 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-258 10,000 Marshmallows Daily Links 2007-06-04 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Mon, 04 Jun 2007 14:47:22 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-258 [...] The PR 2.0 Universe.com: A Manifesto for the 21st Century Public Relations Firm Paul Holmes: “Another critical factor in the success of the 21st century public relations firm will be accountability. There is nothing new about the argument that public relations agencies need to be more rigorous in their approach to measuring and evaluating the impact of their activities. But there is a new urgency to the argument, because of the critical juncture at which the industry now finds itself, and there are new tools at our disposal to realize the ultimate objective.” [...] […] The PR 2.0 Universe.com: A Manifesto for the 21st Century Public Relations Firm Paul Holmes: “Another critical factor in the success of the 21st century public relations firm will be accountability. There is nothing new about the argument that public relations agencies need to be more rigorous in their approach to measuring and evaluating the impact of their activities. But there is a new urgency to the argument, because of the critical juncture at which the industry now finds itself, and there are new tools at our disposal to realize the ultimate objective.” […]

]]> By: GridLack » Blog Archive » links for 2007-06-02 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-243 GridLack » Blog Archive » links for 2007-06-02 Sat, 02 Jun 2007 23:25:42 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-243 [...] The PR 2.0 Universe.com » A Manifesto for the 21st Century Public Relations Firm A manifesto for the 21st Century PR firm (tags: business future marketing web2.0 holmes) [...] […] The PR 2.0 Universe.com » A Manifesto for the 21st Century Public Relations Firm A manifesto for the 21st Century PR firm (tags: business future marketing web2.0 holmes) […]

]]> By: Walter http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-100 Walter Fri, 11 May 2007 07:20:12 +0000 http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-100 Nice piece there Melvin which tries to address a broad spectrum of issues and concerns affecting PR in the age of social media. It is certainly an engaging read and provides many ideal case scenarios for the future of PR. While reading it over lunch just now, I had many many thoughts mulling through my mind. Let me try to find some time this weekend to put it together and maybe blog a post in response to this. Nice piece there Melvin which tries to address a broad spectrum of issues and concerns affecting PR in the age of social media. It is certainly an engaging read and provides many ideal case scenarios for the future of PR.

While reading it over lunch just now, I had many many thoughts mulling through my mind. Let me try to find some time this weekend to put it together and maybe blog a post in response to this.

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