I will be at Podcamp this Mon and Tue. Hope to see some of you there, too! I’ve heard a lot of good things about Mitch Joel. Thanks in advance to Michael Netzley for organising this and to Ben for……

This Monday, Melvin Yuan’s article, ‘What businesses need to do in the changed environment’, was published in the Business Times. Hurrah! He notes that a few companies here are now engaging bloggers to publicise their products, while others watch ca…

I think one of the hardest things to quantify is the extent of influence. Even if the blogger engages readily any unsuspecting passerby that chances on his blog.

I mean look at Xiaxue, interestingly nonsensical, high hit rates, engaging? Influential? debatable.

I think what I trying to get at here is that. How are PR professionals /bloggers going to be able to sell themselves to companies?

Any discerning company would obviously question the hit rates. To what extent of research of the web of social influence would then be enough to convince the discerning individual? What kind of criterias can we benchmark upon to determine influence then.

By the way, having said, throroughly insightful post.

CheerS!

Unfortunately, the cruel and harsh reality is that only a limited few could make it into this game due to the ever increasing pressure on numbers. I am of course nowhere near that list!

One way to make such relationships work is to mix online endorsements with offline activities. An interesting possibility like what Geek Terminal and Pit Stop Cafe has done is to sponsor or be associated with blogging events where geeks (and geek apparel wearers) would hang out.

They could also look at ways of increasing the Word of Mouth quotient in their product, which is of course an entire discipline on its own. Something which I intend to pursue in the not too distant future.

I arrived at BlogOut 2007 late due to work and the fact that I thought that Market Street was a very short street, and happily parked at one end, not realising it was broken into two separate streets with the……