Comments on: Developing an effective content strategy http://thepr2.0universe.com/2007/12/04/developing-an-effective-content-strategy/ Mapping the PR 2.0 Universe Fri, 12 Mar 2010 21:52:44 +0000 http://wordpress.org/?v=2.3.1 By: Melvin Yuan http://thepr2.0universe.com/2007/12/04/developing-an-effective-content-strategy/#comment-8310 Melvin Yuan Thu, 06 Dec 2007 01:11:03 +0000 http://thepr2.0universe.com/2007/12/04/developing-an-effective-content-strategy/#comment-8310 Thanks Walter. Good point. There are other considerations apart from merely the content in itself. Rhythm, regularity and frequency are important aspects of content strategy too. And that comes from understanding your audience/customers. A Robert-Scoble-type intensity in delivering content may prove to be an overload to some (think busy CEO-types); and on the flip-side, infrequent output may not satisfy the content-hungry set. Thanks Walter. Good point. There are other considerations apart from merely the content in itself.

Rhythm, regularity and frequency are important aspects of content strategy too. And that comes from understanding your audience/customers. A Robert-Scoble-type intensity in delivering content may prove to be an overload to some (think busy CEO-types); and on the flip-side, infrequent output may not satisfy the content-hungry set.

]]> By: walter http://thepr2.0universe.com/2007/12/04/developing-an-effective-content-strategy/#comment-8298 walter Wed, 05 Dec 2007 23:31:45 +0000 http://thepr2.0universe.com/2007/12/04/developing-an-effective-content-strategy/#comment-8298 I think its important to have a rhythm - what cyclists would call cadence - when developing and rolling out content. Sustainability is one of the key issue that one face in generating 2.0 content. My own strategy, at least for yesterday.sg, is to crowdsource as far as possible. Many hands make light work. I think its important to have a rhythm - what cyclists would call cadence - when developing and rolling out content. Sustainability is one of the key issue that one face in generating 2.0 content. My own strategy, at least for yesterday.sg, is to crowdsource as far as possible. Many hands make light work.

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