Comments on: The 8 P’s of Corporate Blogging http://thepr2.0universe.com/2007/12/20/the-8-ps-of-corporate-blogging/ Mapping the PR 2.0 Universe Fri, 12 Mar 2010 01:05:35 +0000 http://wordpress.org/?v=2.3.1 By: Irene http://thepr2.0universe.com/2007/12/20/the-8-ps-of-corporate-blogging/#comment-24073 Irene Wed, 30 Apr 2008 02:12:07 +0000 http://thepr2.0universe.com/2007/12/20/the-8-ps-of-corporate-blogging/#comment-24073 Hello Melvin I just wanted to add one more 'P' to your brilliant list, and that is 'Power'. I believe that when corporations decide to create a blog, they should take into consideration the shift in the balance of power between them and their publics. Blogs and other ICTs decentralize power between and among stakeholders, which at some point is beneficial, but this power of 'online discussions' can also provide the same opportunities for those intending to distribute negative public relations messages. That means that organizations should develop monitoring and controling strategies to deal with this rising power of online stakeholders. A rather time and money consuming component... Thank you for your space! Hello Melvin

I just wanted to add one more ‘P’ to your brilliant list, and that is ‘Power’.
I believe that when corporations decide to create a blog, they should take into consideration the shift in the balance of power between them and their publics. Blogs and other ICTs decentralize power between and among stakeholders, which at some point is beneficial, but this power of ‘online discussions’ can also provide the same opportunities for those intending to distribute negative public relations messages.
That means that organizations should develop monitoring and controling strategies to deal with this rising power of online stakeholders. A rather time and money consuming component…

Thank you for your space!

]]> By: Melvin Yuan http://thepr2.0universe.com/2007/12/20/the-8-ps-of-corporate-blogging/#comment-9919 Melvin Yuan Sat, 22 Dec 2007 06:46:13 +0000 http://thepr2.0universe.com/2007/12/20/the-8-ps-of-corporate-blogging/#comment-9919 Thanks Walter. I agree with the need for Persistence and People; and they do fit into the original 8 P's. Here's how: Persistence - is an inherent part of Corporate Anything (not just blogging). The Plan and Processes - along with the other 8 P's - help corporate bloggers to stay in for the long haul. People - that's why the 8th P I mentioned - PR - is important. Building (relationships with) a community Thanks Walter.

I agree with the need for Persistence and People; and they do fit into the original 8 P’s.

Here’s how:

Persistence - is an inherent part of Corporate Anything (not just blogging). The Plan and Processes - along with the other 8 P’s - help corporate bloggers to stay in for the long haul.

People - that’s why the 8th P I mentioned - PR - is important. Building (relationships with) a community

]]> By: Walter http://thepr2.0universe.com/2007/12/20/the-8-ps-of-corporate-blogging/#comment-9902 Walter Sat, 22 Dec 2007 04:00:26 +0000 http://thepr2.0universe.com/2007/12/20/the-8-ps-of-corporate-blogging/#comment-9902 Nice one there and welcome to the world of the Ps, Cs and Rs! Haha.... I think another useful P would be Persistence. I see so many organisational blogs which start off in a big way but fizzles out and loses steam along the way. The other P that I would imagine is People. Without a community of believers (or at least followers), corporate blogs would just become websites with RSS and comments features. Nice one there and welcome to the world of the Ps, Cs and Rs! Haha….

I think another useful P would be Persistence. I see so many organisational blogs which start off in a big way but fizzles out and loses steam along the way.

The other P that I would imagine is People. Without a community of believers (or at least followers), corporate blogs would just become websites with RSS and comments features.

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