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	<link>http://thepr2.0universe.com</link>
	<description>Mapping the PR 2.0 Universe</description>
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		<title>Comment on Rewriting rewritten rules – Uncovering Social Media truths by DERRICK</title>
		<link>http://thepr2.0universe.com/?p=47#comment-3177</link>
		<dc:creator>DERRICK</dc:creator>
		<pubDate>Thu, 01 Jul 2010 05:12:20 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2007/12/14/rewriting-rewritten-rules-%e2%80%93-uncovering-social-media-truths/#comment-3177</guid>
		<description>&lt;strong&gt;&lt; blockquote &gt;&lt; a href=&quot;http://pillspot.org/&quot;&gt;PillSpot.org. Canadian Health&amp;Care.No prescription online pharmacy.Special Internet Prices.Best quality drugs. Low price pills. Buy drugs online&lt; /a &gt;...&lt;/strong&gt;

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		<content:encoded><![CDATA[<p><strong>&lt; blockquote &gt;&lt; a href=&#8221;http://pillspot.org/&#8221;&gt;PillSpot.org. Canadian Health&#38;Care.No prescription online pharmacy.Special Internet Prices.Best quality drugs. Low price pills. Buy drugs online&lt; /a &gt;&#8230;</strong></p>
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		<title>Comment on The Concerted PR 2.0 Effort by Heartburn Home Remedy</title>
		<link>http://thepr2.0universe.com/?p=29#comment-2013</link>
		<dc:creator>Heartburn Home Remedy</dc:creator>
		<pubDate>Wed, 15 Apr 2009 11:52:26 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2007/04/05/the-concerted-pr-20-effort/#comment-2013</guid>
		<description>Hey, cool tips. Perhaps I&#039;ll buy a glass of beer to the man from that forum who told me to visit your blog :)</description>
		<content:encoded><![CDATA[<p>Hey, cool tips. Perhaps I&#8217;ll buy a glass of beer to the man from that forum who told me to visit your blog <img src='http://thepr2.0universe.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by Meet Yongfook, Joel Postman, and Melvin Yuan @ BlogOut 2009 at theory.isthereason</title>
		<link>http://thepr2.0universe.com/?p=52#comment-3292</link>
		<dc:creator>Meet Yongfook, Joel Postman, and Melvin Yuan @ BlogOut 2009 at theory.isthereason</dc:creator>
		<pubDate>Mon, 23 Feb 2009 23:24:48 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-3292</guid>
		<description>[...] Edstrom Worldwide. If you ever see him, he enjoys talking about this word he coined up called Omnifluence. Also, I apologize on his behalf: It&#8217;s been exactly one year since he updated his blog! Oh, a [...]</description>
		<content:encoded><![CDATA[<p>[...] Edstrom Worldwide. If you ever see him, he enjoys talking about this word he coined up called Omnifluence. Also, I apologize on his behalf: It&#8217;s been exactly one year since he updated his blog! Oh, a [...]</p>
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		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by melvinyuan</title>
		<link>http://thepr2.0universe.com/?p=52#comment-3291</link>
		<dc:creator>melvinyuan</dc:creator>
		<pubDate>Thu, 08 Jan 2009 15:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-3291</guid>
		<description>Thanks Scott,



It&#039;s been a long time (since this post; and since we caught up in real life!)



No plans for Beijing this quarter... but perhaps the next. But we need to catch up soon!</description>
		<content:encoded><![CDATA[<p>Thanks Scott,</p>
<p>It&#8217;s been a long time (since this post; and since we caught up in real life!)</p>
<p>No plans for Beijing this quarter&#8230; but perhaps the next. But we need to catch up soon!</p>
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		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by Scott Sykes</title>
		<link>http://thepr2.0universe.com/?p=52#comment-3290</link>
		<dc:creator>Scott Sykes</dc:creator>
		<pubDate>Thu, 08 Jan 2009 05:03:14 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-3290</guid>
		<description>Nice post Melvin. Happy new year. Any plans to be in Beijing soon?</description>
		<content:encoded><![CDATA[<p>Nice post Melvin. Happy new year. Any plans to be in Beijing soon?</p>
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		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by Michelle</title>
		<link>http://thepr2.0universe.com/?p=52#comment-3289</link>
		<dc:creator>Michelle</dc:creator>
		<pubDate>Fri, 19 Dec 2008 14:43:43 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-3289</guid>
		<description>Melvin, I can&#039;t agree with your post more.

I&#039;m interning at a PR company for the Christmas break and quite honestly, I&#039;ll be surprised if they&#039;re around in another 10 years. In my personal opinion, PR companies are going to have to do something drastic to stay viable...like get on the web, be open to blogging and using social media to their advantage. I can easily see the day where each company will appoint a PR person or Chief Influence Officers of their own who will maintain their website/blog and will be transparent with their audience. It&#039;s different these days, people don&#039;t want to have to go through 5 people to get your message and they shouldn&#039;t have to. They should be able to go straight to the source: you, and hear straight from the horse&#039;s mouth what you have to say.

PR companies, take heed.</description>
		<content:encoded><![CDATA[<p>Melvin, I can&#8217;t agree with your post more.</p>
<p>I&#8217;m interning at a PR company for the Christmas break and quite honestly, I&#8217;ll be surprised if they&#8217;re around in another 10 years. In my personal opinion, PR companies are going to have to do something drastic to stay viable&#8230;like get on the web, be open to blogging and using social media to their advantage. I can easily see the day where each company will appoint a PR person or Chief Influence Officers of their own who will maintain their website/blog and will be transparent with their audience. It&#8217;s different these days, people don&#8217;t want to have to go through 5 people to get your message and they shouldn&#8217;t have to. They should be able to go straight to the source: you, and hear straight from the horse&#8217;s mouth what you have to say.</p>
<p>PR companies, take heed.</p>
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		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by inggita</title>
		<link>http://thepr2.0universe.com/?p=52#comment-3288</link>
		<dc:creator>inggita</dc:creator>
		<pubDate>Wed, 17 Dec 2008 09:00:40 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-3288</guid>
		<description>Melvin, you have articulated perfectly what&#039;s been bothering me for years - i feel a bit concerned of my profession each time they pat each others&#039; backs for coverages - and not responding to online buzz. you zeroed in on it: influence and results (i would like to say [business] impact for corporations)</description>
		<content:encoded><![CDATA[<p>Melvin, you have articulated perfectly what&#8217;s been bothering me for years &#8211; i feel a bit concerned of my profession each time they pat each others&#8217; backs for coverages &#8211; and not responding to online buzz. you zeroed in on it: influence and results (i would like to say [business] impact for corporations)</p>
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	<item>
		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by Melvin Yuan</title>
		<link>http://thepr2.0universe.com/?p=52#comment-3287</link>
		<dc:creator>Melvin Yuan</dc:creator>
		<pubDate>Sat, 27 Sep 2008 16:47:15 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-3287</guid>
		<description>What? And disturb the peace and quiet around here? ;)</description>
		<content:encoded><![CDATA[<p>What? And disturb the peace and quiet around here? <img src='http://thepr2.0universe.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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	<item>
		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by Vanessa Tan</title>
		<link>http://thepr2.0universe.com/?p=52#comment-3286</link>
		<dc:creator>Vanessa Tan</dc:creator>
		<pubDate>Mon, 08 Sep 2008 16:47:08 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-3286</guid>
		<description>Hey Mel. Update this blog, lah! :)</description>
		<content:encoded><![CDATA[<p>Hey Mel. Update this blog, lah! <img src='http://thepr2.0universe.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Comment on A Manifesto for the 21st Century Public Relations Firm by Manisha Shahane</title>
		<link>http://thepr2.0universe.com/?p=36#comment-2389</link>
		<dc:creator>Manisha Shahane</dc:creator>
		<pubDate>Sun, 24 Aug 2008 01:49:47 +0000</pubDate>
		<guid isPermaLink="false">http://thepr2.0universe.com/2007/05/04/a-manifesto-for-the-21st-century-public-relations-firm/#comment-2389</guid>
		<description>Hi there,

Yes, a great read and thanks. . .I recommend that folks following this post also read Wikinomics if you haven&#039;t already.  You can also check out the website that was published following the book&#039;s publication wikinomics.com.  I haven&#039;t checked out the website lately.  I enjoyed the book and considering how the concepts apply and in what segments and how in other segments the concepts proposed might be less applicable.  One of those futuristic perspectives on what&#039;s happening with loss of control at the &quot;center&quot; and mass participation as a result of the evolving internet.</description>
		<content:encoded><![CDATA[<p>Hi there,</p>
<p>Yes, a great read and thanks. . .I recommend that folks following this post also read Wikinomics if you haven&#8217;t already.  You can also check out the website that was published following the book&#8217;s publication wikinomics.com.  I haven&#8217;t checked out the website lately.  I enjoyed the book and considering how the concepts apply and in what segments and how in other segments the concepts proposed might be less applicable.  One of those futuristic perspectives on what&#8217;s happening with loss of control at the &#8220;center&#8221; and mass participation as a result of the evolving internet.</p>
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