Uncategorized Melvin Yuan on 04 Dec 2007 12:06 am
Following my previous post, here’s the million-dollar question: How exactly do you craft an effective content strategy?
I don’t offer any answers here, but I assure you – any consultant/agency that:
- Develops a methodology – a logical sequence (and think set-plays) – for creating content strategies
- Understands the market and the nuances of the customers (where they hang out online and offline; what and how they read/watch/listen; etc.)
- Develops a list of all the types of content that will be effective
- Understands the subject (client/company/product…) thoroughly, and its many spheres of knowledge and influence
…will win this game.