Uncategorized Melvin Yuan on 11 Jan 2008 07:00 pm
2008 will be a very exciting year for me.
Today, and in the days following, I will be sharing three new developments in my life that will immediately be my top professional priorities; and will influence what you will find on this blog.
I will start with the first piece of news today and elaborate on the others over the next couple of weeks, so I invite you to stay tuned.
Director for Digital Strategies Group, Asia | Waggener Edstrom Worldwide
Last week on 2 January, I joined Waggener Edstrom as the Asia Lead for the company’s Digital Strategies Group. Having managed a couple of global multiple-agency PR accounts some years back, I had the chance to work with several Waggener Edstrom teams; and the experiences left me very impressed by the culture of innovation and excellence that runs throughout the agency.
In speaking with the company about taking on this newly-created role, I was just as blown away by the expertise and capabilities of the DSG; and those conversations convinced me that Waggener Edstrom is way ahead of the curve in delivering on the Digital PR promise for PR and online influence. And so with Asia as my mandate, I embark on this journey with my new colleagues with great excitement.
Coming up… Two Theses…
The other two priorities for me this year lay outside the domain of my work at Waggener Edstrom; and is in the form of two theses that I’ve been thinking about over the past few months. I hope to post an executive summary on each of them on new blogs over the next two weekends.
The new blogs will not be as regularly updated as this one; but they will serve as conversation-starters with like-minded individuals. Having them on separate blogs will help me to separate our PR 2.0-related conversations from that of my other interests.
Till the next post…