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	<title>Comments for </title>
	<link>http://thepr2.0universe.com</link>
	<description>Mapping the PR 2.0 Universe</description>
	<pubDate>Thu, 22 May 2008 19:44:41 +0000</pubDate>
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		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by Are we really influencing our audiences? &#171;</title>
		<link>http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-17246</link>
		<dc:creator>Are we really influencing our audiences? &#171;</dc:creator>
		<pubDate>Sat, 08 Mar 2008 18:18:36 +0000</pubDate>
		<guid>http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-17246</guid>
		<description>[...] good friend and a fantastic blogger, Melvin Yuan recently stated in his blog post&#8230; In the same way, PR professionals could never master the [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] good friend and a fantastic blogger, Melvin Yuan recently stated in his blog post&#8230; In the same way, PR professionals could never master the [&#8230;]</p>
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		<title>Comment on A Personal Note on the Year Ahead… [Second of three posts] by The Emergence of the Chief Influence Officer &#171; Amybeth Hale - Research Goddess</title>
		<link>http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-17055</link>
		<dc:creator>The Emergence of the Chief Influence Officer &#171; Amybeth Hale - Research Goddess</dc:creator>
		<pubDate>Thu, 06 Mar 2008 14:53:50 +0000</pubDate>
		<guid>http://thepr2.0universe.com/2008/02/24/a-personal-note-on-the-year-ahead%e2%80%a6-second-of-three-posts/#comment-17055</guid>
		<description>[...] week, my colleague Melvin Yuan in Singapore posted his thoughts on a new adaptation of this, the emergence of the Chief Infuence Officer. He uses the word &#8216;omnifluence&#8217;, a term he coined last year when thinking about the [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] week, my colleague Melvin Yuan in Singapore posted his thoughts on a new adaptation of this, the emergence of the Chief Infuence Officer. He uses the word &#8216;omnifluence&#8217;, a term he coined last year when thinking about the [&#8230;]</p>
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		<title>Comment on A Personal Note on the Year Ahead… [First of three posts] by ThePR2.0Universe.com &#187; A Personal Note on the Year Ahead… [Second of three posts]</title>
		<link>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-16052</link>
		<dc:creator>ThePR2.0Universe.com &#187; A Personal Note on the Year Ahead… [Second of three posts]</dc:creator>
		<pubDate>Sun, 24 Feb 2008 11:01:52 +0000</pubDate>
		<guid>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-16052</guid>
		<description>[...] my previous post, I shared my top professional priority for 2008 – to break traditional limitations in PR through [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] my previous post, I shared my top professional priority for 2008 – to break traditional limitations in PR through [&#8230;]</p>
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		<title>Comment on A PR 2.0 Primer by Ivy Hastings</title>
		<link>http://thepr2.0universe.com/pr-20-the-new-dynamics-of-public-relations-in-a-20-world/#comment-14897</link>
		<dc:creator>Ivy Hastings</dc:creator>
		<pubDate>Tue, 12 Feb 2008 23:22:04 +0000</pubDate>
		<guid>http://thepr2.0universe.com/pr-20-the-new-dynamics-of-public-relations-in-a-20-world/#comment-14897</guid>
		<description>It shocks me how few PR Agencies know about the opportunities that 2.0 technologies present in terms of building buzz.

Most of the agencies in Denver where we are don't even complement traditional PR with new media PR.  I'm trying to educate them on how search engine marketing and social media marketing can be more effective in building buzz for a brand than traditional PR.

Why is everyone so behind?

Thanks for the excellent site.

Ivy Hastings
Fusionbox
www.fusionbox.com
seo.fusionbox.com</description>
		<content:encoded><![CDATA[<p>It shocks me how few PR Agencies know about the opportunities that 2.0 technologies present in terms of building buzz.</p>
<p>Most of the agencies in Denver where we are don&#8217;t even complement traditional PR with new media PR.  I&#8217;m trying to educate them on how search engine marketing and social media marketing can be more effective in building buzz for a brand than traditional PR.</p>
<p>Why is everyone so behind?</p>
<p>Thanks for the excellent site.</p>
<p>Ivy Hastings<br />
Fusionbox<br />
<a href="http://www.fusionbox.com" rel="nofollow">www.fusionbox.com</a><br />
seo.fusionbox.com</p>
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		<title>Comment on A Personal Note on the Year Ahead… [First of three posts] by Vanessa Tan</title>
		<link>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-12836</link>
		<dc:creator>Vanessa Tan</dc:creator>
		<pubDate>Tue, 22 Jan 2008 16:41:03 +0000</pubDate>
		<guid>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-12836</guid>
		<description>Congratulations, Melvin! Sounds like a fabulous job.</description>
		<content:encoded><![CDATA[<p>Congratulations, Melvin! Sounds like a fabulous job.</p>
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		<title>Comment on A Personal Note on the Year Ahead… [First of three posts] by Michael Tangeman</title>
		<link>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-12214</link>
		<dc:creator>Michael Tangeman</dc:creator>
		<pubDate>Tue, 15 Jan 2008 20:47:10 +0000</pubDate>
		<guid>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-12214</guid>
		<description>Congrats on your move to WagEd, Melvin!</description>
		<content:encoded><![CDATA[<p>Congrats on your move to WagEd, Melvin!</p>
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		<title>Comment on A Personal Note on the Year Ahead… [First of three posts] by Stan</title>
		<link>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-12074</link>
		<dc:creator>Stan</dc:creator>
		<pubDate>Mon, 14 Jan 2008 03:06:39 +0000</pubDate>
		<guid>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-12074</guid>
		<description>Congrats on your new role :)</description>
		<content:encoded><![CDATA[<p>Congrats on your new role <img src='http://thepr2.0universe.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>Comment on A Personal Note on the Year Ahead… [First of three posts] by Larry Lim</title>
		<link>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-11939</link>
		<dc:creator>Larry Lim</dc:creator>
		<pubDate>Sun, 13 Jan 2008 00:53:48 +0000</pubDate>
		<guid>http://thepr2.0universe.com/2008/01/11/a-personal-note-on-the-year-ahead%e2%80%a6-first-of-three-posts/#comment-11939</guid>
		<description>Great to hear that you're back in corporate. :)</description>
		<content:encoded><![CDATA[<p>Great to hear that you&#8217;re back in corporate. <img src='http://thepr2.0universe.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>Comment on The PR 2.0 University by Monnie White &#187; Blog Archive &#187; Fools Rush in to Social Media Campaigns</title>
		<link>http://thepr2.0universe.com/the-pr-20-university/#comment-11721</link>
		<dc:creator>Monnie White &#187; Blog Archive &#187; Fools Rush in to Social Media Campaigns</dc:creator>
		<pubDate>Thu, 10 Jan 2008 16:57:48 +0000</pubDate>
		<guid>http://thepr2.0universe.com/the-pr-20-university/#comment-11721</guid>
		<description>[...] you to help move the company in a Web 2.0 direction, don?t panic. Melvin Yuan has put together a PR 2.0 University with a great list of required reading. He?s included all the classics like The Cluetrain Manifesto, [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] you to help move the company in a Web 2.0 direction, don?t panic. Melvin Yuan has put together a PR 2.0 University with a great list of required reading. He?s included all the classics like The Cluetrain Manifesto, [&#8230;]</p>
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		<title>Comment on To: Customer Service Manager. cc: CEO; PR Dept. by Stan</title>
		<link>http://thepr2.0universe.com/2007/12/31/to-customer-service-manager-cc-ceo-pr-dept/#comment-11407</link>
		<dc:creator>Stan</dc:creator>
		<pubDate>Mon, 07 Jan 2008 05:03:19 +0000</pubDate>
		<guid>http://thepr2.0universe.com/2007/12/31/to-customer-service-manager-cc-ceo-pr-dept/#comment-11407</guid>
		<description>Hi Mel, great insights. The problem is that traditionally, the customer service (CS) and PR dept or function remains very segregated at the moment in most companies. I agree that CS is and should be actively managed by the PR or corp comms guys.

I recalled reading &lt;a href="http://tinyurl.com/2yym4n" rel="nofollow"&gt;an earlier post&lt;/a&gt; by Brian Solis on how he predicts that as the social media landscape grows, CS will become "fused" with PR. I see this happening already in some instances.</description>
		<content:encoded><![CDATA[<p>Hi Mel, great insights. The problem is that traditionally, the customer service (CS) and PR dept or function remains very segregated at the moment in most companies. I agree that CS is and should be actively managed by the PR or corp comms guys.</p>
<p>I recalled reading <a href="http://tinyurl.com/2yym4n" rel="nofollow">an earlier post</a> by Brian Solis on how he predicts that as the social media landscape grows, CS will become &#8220;fused&#8221; with PR. I see this happening already in some instances.</p>
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